About the Campaign

The NYSHealth Diabetes Campaign is a five-year, $35 million initiative launched by the New York State Health Foundation to reverse the diabetes epidemic in the state. The Campaign has three goals:

  • Improve clinical care and patient outcomes
    The Campaign promotes the adoption of clinical best practices at community health centers, hospital outpatient departments, and private practices to improve the access to and quality of primary care for patients with type 2 diabetes. This work ensures that people with diabetes receive the right care, at the right time, in the right setting, and at the right cost to achieve the best health outcomes.
  • Mobilize communities
    The Campaign supports community-based strategies to identify people with diabetes who do not know they have the disease, support people in managing their diabetes, and link people to quality care.
  • Promote policy
    The Campaign advocates for private and public payment policies that enable providers to deliver more comprehensive, coordinated care for patients with diabetes. It also supports community-based policy strategies, such as making nutritious foods and recreation spaces more available.

This website and the Half the Care social marketing campaign are part of the Campaign’s efforts to highlight the urgency of the diabetes crisis among primary health care providers in New York State and to connect clinicians with resources and support to help them improve clinical care for their patients with diabetes. By increasing the number of New Yorkers with diabetes who receive comprehensive, high quality care, we can save lives and prevent avoidable complications such as blindness, amputations, cardiovascular and kidney disease.



Media Downloads

Help spread the Campaign’s message by downloading and passing along the materials below.

> Poster:Click on the thumbnails to download printable PDFs [pdf]
Half The Care Poster 1 Half The Care Poster 2 Half The Care Poster 3
Half The Care Poster 4 Half The Care Poster 5 Half The Care Poster 6



> Web Banner:Copy and paste the following code to your website.
Banner A Banner B Banner C Banner D Banner E
Banner A code: 

<a href=”http://www.fulldiabetescare.org/?utm_source=aboutpage&utm_medium=banner&utm_content=A&utm_campaign=one” target=”_blank”><img src=”http://www.fulldiabetescare.org/images/banners/htccauman120x600.jpg” border=”0″ alt=”Full Diabetes Care” /></a>

Banner B code:

<a href=”http://www.fulldiabetescare.org/?utm_source=aboutpage&utm_medium=banner&utm_content=B&utm_campaign=one” target=”_blank”><img src=”http://www.fulldiabetescare.org/images/banners/htcafam120x600.jpg” border=”0″ alt=”Full Diabetes Care” /></a>

Banner C code:

<a href=”http://www.fulldiabetescare.org/?utm_source=aboutpage&utm_medium=banner&utm_content=C&utm_campaign=one” target=”_blank”><img src=”http://www.fulldiabetescare.org/images/banners/htclatino120x600.jpg” border=”0″ alt=”Full Diabetes Care” /></a>

Banner D code:

<a href=”http://www.fulldiabetescare.org/?utm_source=aboutpage&utm_medium=banner&utm_content=D&utm_campaign=one” target=”_blank”><img src=”http://www.fulldiabetescare.org/images/banners/htcasian120x600.jpg” border=”0″ alt=”Full Diabetes Care” /></a>

Banner E code:

<a href=”http://www.fulldiabetescare.org/?utm_source=aboutpage&utm_medium=banner&utm_content=E&utm_campaign=one” target=”_blank”><img src=”http://www.fulldiabetescare.org/images/banners/htcmideas120x600.jpg” border=”0″ alt=”Full Diabetes Care” /></a>

Banner F code:

<a href=”http://www.fulldiabetescare.org/?utm_source=aboutpage&utm_medium=banner&utm_content=F&utm_campaign=one” target=”_blank”><img src=”http://www.fulldiabetescare.org/images/banners/htccauwom120x600.jpg” border=”0″ alt=”Full Diabetes Care” /></a>



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